Ingredients

Behind every formula are ingredients chosen for a reason. Discover what they do, why we use them and how they help your hair.

Ingredients

Hyaluronic Acid

Best known from skincare, hyaluronic acid is just as effective in haircare. It attracts and holds onto moisture, helping to keep both your hair and scalp hydrated.

The result? Softer, smoother hair with improved elasticity, less frizz and a healthy-looking shine. It also helps support a balanced scalp, making it a great ingredient for dry, dehydrated or sensitive hair.

Found in
Care Shampoo
Care Conditioner
Calm Shampoo


Nordic Sugar Beet

Derived from Nordic sugar beets, this ingredient helps attract and retain moisture in the hair. It supports hydration without weighing the hair down, leaving it feeling soft, fresh and balanced.

Found in
Calm Shampoo


Inositol

Inositol helps strengthen the hair fibre while improving moisture retention. It supports healthier-looking hair by reducing dryness, improving elasticity and helping protect against everyday damage.

Found in
Calm Shampoo


Polyquaternium-113

Polyquaternium-113 is a conditioning polymer that helps smooth the hair, reduce frizz and improve manageability. It forms a lightweight protective film around each strand, leaving the hair softer, shinier and easier to style.

Found in:

Care Shampoo

Calm Shampoo


Cationic Actives

These conditioning ingredients are attracted to damaged areas of the hair, helping to smooth the cuticle, reduce frizz and improve manageability. They also help protect the hair from daily wear and styling.

Found in
Care Conditioner
Care Leave-In Conditioner


Glycerin

Glycerin is a powerful humectant that helps attract and retain moisture in the hair. The result is softer, smoother hair with improved hydration and less frizz.

Found in
Care Conditioner


Piroctone Olamine

Piroctone Olamine helps maintain a balanced scalp by targeting the microorganisms associated with dandruff. It helps reduce flaking and irritation while supporting a healthier scalp environment.

Found in
Calm Shampoo


Panthenol – Provitamin B5

Panthenol, also known as provitamin B5, is known for its moisturising and conditioning properties. It helps attract and retain moisture, leaving the hair softer, smoother and easier to manage.

By improving elasticity, panthenol helps reduce breakage while adding shine and protecting the hair from everyday stress caused by styling and environmental factors.

Found in
Care Shampoo
Care Conditioner
Care Leave-In Conditioner
Calm Shampoo


Betaine

Betaine is a naturally derived moisturising ingredient that helps protect the hair from drying out. It improves softness, reduces frizz and helps keep both the hair and scalp feeling balanced.

Found in
Calm Shampoo


Shea Butter Oil

Rich in nourishing fatty acids, shea butter oil helps soften the hair while reducing frizz and adding shine. It also helps protect the hair from moisture loss, making it ideal for dry or damaged hair.

Found in
Care Conditioner


Vegetable Peptides

Plant-based peptides help strengthen the hair while improving softness and manageability. They also help smooth the hair surface, reduce frizz and support long-lasting colour.

Found in
Care Shampoo
Care Conditioner
Care Leave-In Conditioner


Dimethicone

Dimethicone forms a lightweight protective layer around the hair to reduce frizz, improve shine and make the hair easier to detangle. It also helps protect against humidity and heat styling.

Found in
Care Conditioner
Care Leave-In Conditioner


Sunflower seed extract

Rich in antioxidants and essential fatty acids, sunflower seed extract helps nourish the hair while protecting it from environmental stress. It also supports softness, shine and colour longevity.

Found in
Leave-In Mist

Calm Shampoo


Vitamin E

Vitamin E is an antioxidant that helps protect both the hair and scalp from environmental stress. It supports healthier-looking hair by improving softness, shine and resilience.

Found in
Calm Shampoo