About us

We don’t believe hair care is about you. Nope. It’s all about your hair.

No matter your gender, style or age, we give your hair what it actually craves. Every formula is created together with our own hair care professionals at Headon salons, made with all hair types in mind.

Crafted in Malmö. Produced in Sweden.

HAIR IS HAIR HAIR IS HAIR HAIR IS HAIR HAIR IS HAIR HAIR IS HAIR HAIR IS HAIR HAIR IS HAIR HAIR IS HAIR HAIR IS HAIR HAIR IS HAIR HAIR IS HAIR HAIR IS HAIR HAIR IS HAIR HAIR IS HAIR

HAIR CARE FOR EVERYONE

Hair is hair. It has no gender, only needs.

In collaboration with hairdressers

Founded in our hair salons in Malmö, we owe our spirit and identity to the city’s never-ending diversity and creativity. Our story is inspired by everyone we meet in and outside our salons.

OUR STORY

From a single salon and two hairdressers, to a thriving community of 8 salons, 80+ dedicated hairdressers, we're here to bring the best in hair care directly to you.

Headon products founder Henrik Danielsson

THE FOUNDER

But our journey wasn't exactly straightforward. In fact, Henrik Danielsson, the founder of Headon, originally aspired to be a pig farmer. However, with a mother who was a hairdresser, destiny led him into the world of hairdressing rather than tending to pigs.

FROM THE FIRST SALON

In 2002 the doors to Headon's very first salon opened in Östra Kristinelundsvägen in Malmö. Without the landlord knowing, the entrance door was painted a vibrant red. Right from the start, Headon's core mission has been to standout from the crowd. While the door may no longer be red, we still take pride in setting ourselves apart!

TO THE FIRST PRODUCT

After thriving in the industry for over 20 years, growing our business, competing, and winning numerous awards, it was time to embark on the next stage of our journey. Our mission: to bring professional hair care to you. We understand hair like no other, and we know that hair is hair. It has no gender, only needs. Our commitment is to provide the absolute best products for everyone, regardless of their individual hair care requirements.

Made in Sweden

All our products are proudly developed and produced in Sweden. By keeping our production local, we ensure the highest quality standards, support ethical working conditions, and minimize shipping distances to keep our carbon footprint as low as possible.

Hair is hair

Hair is hair, that’s our motto. To us, this means that regardless of who you are, your hair has its own unique needs. We cater to your specific hair type - not your gender, age, or style. As an inclusive brand, we welcome everyone.

Sustainability

Sustainability is a given. All our packaging is white for optimal recyclability, made mostly from recycled plastic. Naturally, all our formulas are 100% vegan, cruelty-free, and mindfully produced close to home in Sweden.

Transparency

We are proud of our formulas and want you to know exactly how they work. That's why we always highlight our ingredients and their purpose. We also clearly mark our products with "suitable for," helping you easily find the perfect match for your hair.

Sustainability

SUSTAINABILITY

Our vision

Our vision is to be a hair care brand with the future in mind. One that takes sustainable development seriously and is actively working to reduce its environmental impact. To us, that means being honest about where we are: sharing not just our progress, but our challenges too.

SUSTAINABILITY

Our practice

In practice, it means strict requirements for every ingredient we use, a genuine consideration of social values, and a constant search for smarter, more eco-friendly solutions. We also regularly evaluate our own operations, because reducing our footprint starts with understanding it.

SUSTAINABILITY

Packaging

Our white packaging is a statement. When choosing packaging for our products, we had two things in mind: we were all about using recycled and recyclable plastic. While colored plastic can technically be recycled, it usually doesn't end up that way. Thats why we totally vibed with white plastic.

SUSTAINABILITY

More about packaging

Recycling colored plastic creates an unusable muddy mix, but white easily becomes new packaging. Today, our bottles are 50-70% recycled. As the plastic is reused, it might get a slight grey tint instead of staying pure white, and we’re totally fine with that.

SUSTAINABILITY

Join Our Story

Thank you for joining us on this ride. Together, we’re creating a community that cares about what actually goes into the bottles, celebrates every unique hair type, and proves that really good hair care can be both transparent and sustainable.