Panthenol, a powerhouse ingredient in haircare products, is a provitamin of B5 (pantothenic acid) known for its transformative properties. It's a multitasking marvel that offers a range of benefits for your hair.

Panthenol deeply penetrates and hydrates the hair shaft, locking in moisture and improving its elasticity. This results in smoother, softer, and more manageable hair. It helps
repair damage, reduce split ends, and enhance overall hair health.

Moreover, Panthenol adds a natural shine to your hair, making it look lustrous and vibrant. It creates a protective film around each strand, shielding your hair from environmental
stressors and heat damage, making it a fantastic companion for styling tools.

Additionally, Panthenol has a calming effect on the scalp, soothing irritation and redness. It promotes a healthier environment for hair growth.

In essence, Panthenol in haircare products is a hydrating, repairing, and protective dynamo that can transform your hair, leaving it looking and feeling its best. Whether you
seek to improve the condition of your hair or maintain its health, Panthenol is a trusted ally.

Found in:
Care Shampoo
Care Conditioner
Care Leave-in Conditioner
Cleanse Shampoo

Nordic sugar beets, as the name suggests, are a variety of sugar beets grown in Nordic countries like Sweden, Denmark, and Finland.​These sugar beets are known for their high sugar content and unique properties that can benefit hair care.​Extracts or derivatives of Nordic sugar beets are often used in hair care products for their hydrating and conditioning properties.​They are rich in natural sugars and can help lock in moisture, providing hydration to the hair.

Found in:
Cleanse Shampoo

Betaine, a versatile ingredient in haircare products, offers a range of benefits for your locks. Derived from various natural sources, such as sugar beets, it's a go-to choice for improving hair health.

Betaine acts as a humectant, attracting and retaining moisture in your hair. This hydration boost leads to increased softness and manageability. It also helps prevent hair from
becoming dry, brittle, and prone to breakage.

Moreover, betaine assists in reducing frizz, providing a smoother and sleeker look. It contributes to the overall health of your hair, making it appear shinier and more vibrant.

As an added bonus, betaine can have a soothing effect on the scalp, addressing irritation and dryness. It promotes a healthier environment for hair growth.

In summary, betaine is a key ingredient in haircare products, recognized for its moisture-locking, frizz-fighting, and scalp-soothing properties. It's a superb choice for anyone
seeking to enhance the condition and appearance of their hair, making it a must-have for a variety of haircare products.

Found in:
Cleanse Shampoo

Inositol, a naturally occurring compound often referred to as Vitamin B8, plays a crucial role in hair health. It's part of the B-complex vitamins and is involved in various cellular functions within the body. In hair care, inositol offers several benefits owing to it's properties.​

Firstly, it helps in improving the overall health of hair follicles by promoting cellular communication and signal transduction.This aids in maintaining healthy hair growth cycles and preventing hair thinning or loss.​

Secondly, inositol has moisturizing properties, enabling it to retain moisture in the hair shaft. This hydration aspect helps in preventing dryness, brittleness, and breakage, thus contributing to smoother, more manageable hair.​

Moreover, inositol aids in strengthening the structure of hair strands, enhancing their resilience against damage caused by environmental factors, styling tools, and chemical treatments.This strengthening effect can lead to reduced split ends and increased hair elasticity.​

In hair care products, inositol is often included in shampoos, conditioners, and hair masks to harness these benefits for healthier, more vibrant hair. Its ability to nourish, strengthen, and moisturize makes it a valuable ingredient in maintaining optimal hair health. However, while it can be beneficial, individual responses to inositol can vary, and it's efficacy may depend on various factors including the formulation and concentration within a product.

Found in:
Cleanse Shampoo

Shea butter oil, extracted from the shea nut, is a cherished ingredient in haircare products for its natural goodness. This emollient powerhouse offers a host of benefits for your hair.

Shea butter oil deeply nourishes and moisturizes your hair, making it softer, smoother, and more manageable. It helps repair and protect against damage, reducing the occurrence
of split ends and breakage.

In addition to its hydrating prowess, shea butter oil is fantastic for taming frizz and promoting a sleek, polished look. It creates a protective shield around each strand,
guarding your hair from environmental stressors and heat styling.

What's more, shea butter oil is a scalp savior, alleviating dryness and irritation. It fosters a healthier environment for hair growth and can be a game-changer for those with
sensitive or itchy scalps.

In summary, shea butter oil is a natural wonder in haircare products. Its moisturizing, frizz-fighting, and scalp-soothing qualities make it an ideal choice for anyone looking
to elevate the health and appearance of their hair. You'll find it in various hair products, and it's worth every drop.

Found in:
Care Conditioner

Polyquaternium-113 is a type of polymeric quaternary ammonium compound used in hair care products and cosmetics. It belongs to a family of chemicals known as polyquaterniums, which are widely used in personal care products for their conditioning and film-forming properties. Polyquaternium-113, in particular, is valued for its specific benefits in hair care products. 

Found in:
Care Shampoo
Cleanse Shampoo

Vegetable peptides are a natural gem in the world of haircare products. These tiny but mighty plant-derived molecules offer a host of benefits for your hair.

Vegetable peptides act as 'natural smoothers' with a mission: to repair and fight frizz. They penetrate the hair shaft, nourishing and strengthening each strand from within.
This leads to smoother, softer, and more manageable hair.

These peptides also play a crucial role in protecting your hair from environmental stressors, such as pollution and UV rays. By forming a shield around the hair, they help maintain
its health and vitality.

But that's not all; vegetable peptides are like bodyguards for your colored locks. They work to preserve the vibrancy of your hair color, ensuring it stays radiant and long-lasting.

In summary, vegetable peptides are a valuable addition to haircare products, known for their repair, protection, and color-retaining properties. Whether you're looking to improve
the texture of your hair, shield it from external factors, or maintain your hair's color brilliance, vegetable peptides have got you covered.

Found in:
Care Shampoo
Care Conditioner
Care Leave-in Conditioner

Cationic actives are unsung heroes in the realm of haircare products, with remarkable benefits that can transform your tresses.

These positively charged molecules are adept at improving hair manageability, making it easier to comb and style. They also aid in reducing frizz and static electricity, giving
your hair a smooth and polished appearance.

Cationic actives work their magic by binding to the negatively charged, damaged areas of your hair. This mending process helps repair and strengthen each strand, reducing breakage
and split ends.

Furthermore, these actives create a protective layer on the hair, guarding it against environmental stressors and damage from heat styling. This makes them invaluable for maintaining
healthy and resilient hair.

In summary, cationic actives are essential ingredients in haircare products, known for their ability to enhance manageability, reduce frizz, and repair damaged hair. Their protective
properties help ensure your hair remains strong and resistant to daily wear and tear, making them a vital asset in your haircare routine.

Found in:
Care Conditioner
Care Leave-in Conditioner

Dimethicone, a popular ingredient in haircare products, is a true multitasker that delivers a range of benefits for your locks. It's a silicone-based polymer that is cherished for its versatility.

One of its primary advantages is its ability to create a protective barrier on the hair's surface. This shield safeguards your hair from external factors like humidity, UV rays,
and pollution, helping to maintain your hair's health and preventing damage.

Dimethicone also boasts impressive smoothing and detangling properties, making your hair more manageable and less prone to tangling. It's particularly effective for reducing
frizz, leaving your hair sleek and polished.

In addition, dimethicone can enhance the overall look and feel of your hair by providing a natural shine and softness. It's an excellent choice for achieving that silky, healthy
appearance.

This ingredient is often found in a variety of haircare products, including shampoos, conditioners, serums, and styling products, and it's valued for its ability to improve
hair texture, reduce frizz, and protect against environmental stressors.

In summary, dimethicone is a trusted ally in the world of haircare. Its protective, smoothing, and shine-boosting qualities make it an ideal choice for those seeking to maintain
gorgeous and manageable hair.

Found in:
Care Conditioner
Care Leave-in Conditioner

Glycerine, a well-loved ingredient in haircare products, is a hydrating superstar that offers a range of benefits for your hair.

One of its standout qualities is its ability to attract and retain moisture. Glycerine draws in water from the air and locks it into your hair, resulting in deep hydration that
makes your hair softer and more pliable. It helps combat dryness and frizz, leaving your locks feeling smooth and manageable.

Glycerine is also a master at protecting your hair from environmental stressors. By forming a shield around each strand, it acts as a barrier against humidity, pollution, and
UV rays, preventing damage and maintaining your hair's health.

Moreover, it can enhance the effectiveness of other ingredients in your hair products, ensuring they work together harmoniously to achieve optimal results.

In summary, glycerine is a prized component in haircare, celebrated for its moisture-locking, protective, and synergy-enhancing properties. Whether you're looking to combat
dryness, prevent frizz, or shield your hair from external factors, glycerine is your go-to ally for maintaining lustrous and healthy locks.

Found in:
Care Conditioner

Sunflower seed extract, a natural powerhouse, is a key player in haircare products known for its versatile benefits.

This extract is brimming with nutrients that nourish and rejuvenate your hair. It's rich in antioxidants, essential fatty acids, and vitamins, all of which work together to
strengthen and hydrate your locks.

One of its standout benefits is its ability to protect your hair from the harsh effects of UV rays and environmental stressors. It forms a shield around your strands, reducing
the risk of sun damage and preventing color fading.

Sunflower seed extract also promotes a healthier scalp by alleviating dryness and irritation. It fosters a balanced and comfortable environment for hair growth.

In addition, its conditioning properties make your hair smoother and more manageable. It enhances the overall texture and appearance of your hair, leaving it soft and vibrant.

In summary, sunflower seed extract is a natural treasure in haircare products, celebrated for its nourishing, protective, and soothing qualities. Whether you seek to maintain
the health of your hair, protect its color, or care for your scalp, sunflower seed extract is a trusted ingredient for achieving lustrous and resilient locks.

Found in:
Cleanse Shampoo

Piroctone Olamine, a lesser-known but potent ingredient in haircare products, offers remarkable benefits for your scalp and hair.

This powerful compound is renowned for its anti-fungal and anti-dandruff properties. It effectively targets the root causes of dandruff and various scalp issues, making it an
essential ingredient for those seeking a clean and balanced scalp.

Piroctone Olamine also helps maintain a healthy scalp environment, reducing itching and flakiness. It promotes hair growth and overall hair health by ensuring your scalp remains
comfortable and irritation-free.

Moreover, it aids in maintaining your hair's natural balance by preventing excessive oil production. This means it's suitable for a wide range of hair types, including oily
or sensitive scalps.

In addition, Piroctone Olamine can be found in various haircare products, from shampoos to scalp treatments, as it's a go-to choice for those looking to address scalp concerns
and maintain a balanced, healthy head of hair.

In summary, Piroctone Olamine is an essential ingredient for scalp and hair health. Its anti-fungal, anti-dandruff, and scalp-balancing properties make it a trusted ally for
anyone seeking a clean, comfortable, and well-nourished scalp.

Found in:
Cleanse Shampoo

Vitamin E, a well-known antioxidant, plays a crucial role in the world of haircare products with its multitude of benefits.

This vitamin is celebrated for its ability to nourish and strengthen hair, helping to reduce breakage and split ends. It also improves hair elasticity, making it more resistant
to damage and environmental stressors.

Vitamin E promotes a healthier scalp by soothing dryness and reducing irritation. This creates an ideal environment for hair growth and overall hair health.

Moreover, it enhances the shine and vibrancy of your hair, leaving it looking glossy and full of life. It's particularly effective for maintaining the luster of colored hair.

In addition to its direct benefits for hair, Vitamin E also supports the longevity of your hair products by acting as a natural preservative. This ensures that your haircare
products stay effective for longer.

In summary, Vitamin E is a cherished ingredient in haircare products, known for its strengthening, scalp-soothing, shine-enhancing, and preservative properties. Whether you
aim to improve hair health, maintain scalp comfort, or sustain your hair's radiant appearance, Vitamin E is a trusted and versatile ally for achieving your haircare goals.

Found in:
Cleanse Shampoo